How to Boost Engagement in Messaging, Keyboard, or Dating Apps

With thousands of apps released every year, how do you keep people hooked on your app? How do you boost engagement?

Recent studies have shown how the attention span of people has been regressing through the years, especially among those who frequently use digital devices. In light of this trend, how can you compete in a digital landscape where capturing and maintaining user interest is increasingly challenging?

This 2025, keep your customers and users captivated with cutting-edge features, personalized experiences, and dynamic content that cater to their evolving needs and preferences.

Here are the 4 Best Practices to Boost Engagement in 2025:

It takes a lot of convincing for people to download your app. However, beyond the number of downloads, what’s actually more important is ensuring that users continue to engage with it — especially if it’s for revenue generation.

Hence the need for app engagement. This interaction between users and mobile apps — from the button clicks to the activities done within the app — is actually the main reason why they keep coming back, why they keep using the app, which ultimately adds value to the app’s real business.

Research has shown how engaged customers are more likely to make a purchase and stay loyal to the business. In fact, brands with highly engaged customers are 2.2 times more likely to increase market share. So, how can you boost engagement?

1. Personalize Content:

There’s a reason why 71% of brands these days are strong on personalization: customers appreciate content that directly speaks to them. Hence, keeping them engaged.

That’s why it’s important to analyze the data and metrics of your platform, including location, device type, referral sources, and customer consumption background. consider incorporating trending content specific to demographics and localizing it. 

For example, use Klipy’s large collection of GIFs, clips, and stickers, customized to match trends in each country and language. This approach has been shown to boost user engagement by 8 to 10 times.

Additionally, Audio content is another powerful personalization tool. Platforms like Voicy Network offer a vast collection of user-generated sound clips and memes, enabling users to enhance their interactions with engaging and relevant audio snippets.

Personalizing your app enhances user experience, boosts engagement, and increases revenue. By tailoring content to individual preferences, you make users feel the app is designed just for them, encouraging more interaction.

This approach can lead to higher impressions, which you can monetize through KLIPY’s advertising feature. KLIPY’s exclusive ad space, strategically placed between content, ensures optimal ad performance, maximizing your revenue potential.

2. Strengthen the Onboarding Process:

Again, the goal is to go beyond the number of downloads. What good is an increased number of downloads in the app store if people are quick to uninstall it?

One way to keep users engaged is to ensure that the onboarding process is already engaging — seamless, provides value, and clearly explains what the app does. What makes it different from the rest of the messaging apps? Why should people stay on this dating app?

Strategize well and build the program to keep users engaged. Adding memes and GIFs can keep the mood fun. Prevent users from feeling lost and confused by walking them through all the features, the layout, and everything they need to know.

Considering the short attention span of users, make sure to keep the number of steps to a minimum. Most importantly, don’t make the process of creating an account more difficult than it should be. Utilize APIs to seamlessly integrate accounts that users already have.

3. Gamification:

Gamified mobile apps make users feel competent, autonomous, and collaborative with others. By embedding game elements such as points, badges, and leaderboards, users become more oriented toward achievement and progression, leading to increased engagement.

Studies have shown that features that unlock at certain levels or points keep users immersed in the app. Elements that foster connections, such as avatars, messaging capabilities, and the ability to share fun and engaging content or post on community boards — such as relatable and funny clips — enhance a deeper sense of community.

Moreover, weekly missions or tasks encourage participation and even inspire users to invite friends to join the app — making it more engaging and interactive.

4. Ensure Safety:

While some people are very vocal about their emotions and thoughts online, others prefer to keep their activities private. According to a review made by the Cybernews team, privacy remains one of the many significant factors to consider among many users.

That’s why many people still opt to use VPN for Netflix: not only to access content that may not be available in their region but also to encrypt online traffic and hide their IP address — ensuring a more secure browsing experience rather than connecting to public Wi-Fi networks.

In most cases, apps focus more on the entertaining side of things. However, if you want to keep users engaged, prioritizing confidentiality and safety can significantly improve retention, especially on messaging and dating apps.

By keeping the platform a safe space for everyone, you reduce the risks of scams, moderate content effectively, and keep your target audience satisfied and engaged.

At the end of the day, the quality of users is far more important than the initial quantity that downloaded the app. To build long-term loyalty and trust, you must ensure their data remains safe and the interactions they’ve made on your platform are protected.

By prioritizing user security and meaningful engagement, you create a reliable and loyal user base, paving the way for your app’s success in the long run.

This 2025, leverage resources that can enhance your business, such as utilizing Klipy’s free, highly localized library of GIFs, clips, and stickers to boost user engagement and make your platform interactive and fun to explore.

🔮Discover KLIPY’s API for your messenger, keyboard, dating or social media app.