Best GIF APIs for Developers in 2025: GIPHY vs Tenor vs KLIPY

GIFs and stickers have become essential tools for enriching digital conversations and enhancing user engagement across various applications.

Developers often seek robust GIF API solutions to integrate this dynamic content seamlessly. While many APIs provide extensive libraries, their approaches to content, features, and monetization models can differ significantly.

Giphy and Tenor: Content and Business Models

Giphy and Tenor are widely recognized providers in the GIFS API space, offering extensive content collections. All GIF APIs provide access to more than 10 million content assets. Specifically, Giphy provides gifs, stickers, and clips, while Tenor offers gifs, stickers, and memes.

Historically, Giphy offered a free API, but it has transitioned to a paid API model. Tenor continues to offer a free GIF API, but to our knowledge, it does not provide a direct revenue-sharing model for developers. (In contrast, KLIPY focuses on delivering both a robust API and a monetization experience for developers.)

Their monetization for content is typically through brand-sponsored GIFs, which usually do not translate into direct financial returns for the app owners integrating their APIs. This can lead to developers incurring costs for API integration, storage, and bandwidth without realizing any direct financial return on investment.

KLIPY: Integrating Content with Monetization

KLIPY offers a distinct approach compared to typical GIF API providers, focusing on enhancing user engagement while facilitating app monetization.

KLIPY’s API offers access to more than 10 million content, including gifs, stickers, memes, clips, and AI Generated content. Its AI also aids in content generation. KLIPY also supports AI-localization, allowing for region-based content personalization based on various languages and cultures.

A primary differentiator for KLIPY is its integrated monetization model. KLIPY GIFS API allows app owners to generate revenue through non-intrusive programmatic and native advertisements placed seamlessly between content. These ads are designed to be embedded organically within the user interface, aiming for a smooth user experience.

KLIPY partners with leading ad networks like InMobi, PubMatic, Verve and Admixer to source high-quality, relevant ads that enhance engagement and click-through rates, aiming for higher CTRs than even major platforms such as Google, Taboola, and Outbrain.

KLIPY CTR Rate

Through this model, developers can receive a revenue share when users interact with content that includes native ad placements. KLIPY also emphasizes developer-friendly integration with simple API documentation and support for rapid deployment.

Your Command Center: The KLIPY Partner Dashboard

Beyond just the API, KLIPY provides a dashboard at partner.klipy.com. This isn’t just some basic analytics — we’re talking deep dives into your revenue streams, app usage stats, and all the juicy details about how your content is performing. Plus, it’s your command center for managing all your integrations and keeping that content fresh.

Partner Dashboard

Ultimately, the choice among Giphy, Tenor, and KLIPY depends on a developer’s priorities. Giphy, now operating as a paid API, provides a wide range of gifs, stickers, and clips. Tenor offers a free API with gifs, stickers, and memes, but to our knowledge, it does not provide a direct revenue-sharing model for developers.

KLIPY stands out by providing an extensive content library, including gifs, stickers, memes, clips, and AI-generated content. Its distinct feature is a built-in monetization model that incorporates non-intrusive programmatic and native advertisements, offering a revenue share for developers.