Beyond Static: GIFs Are the Must-Have for Today's Marketing

We've spoken with Salome Merebashvili, the San Francisco-based founder of Digital Meister, a marketing agency with an innovative vision in storytelling. Salome shared her agency's experience in the use of animated content, especially GIFs, and how KLIPY's App for Canva has become important for their design works.

Role of Animated Content in Marketing

"It's simple: if your content isn't dynamic, you're missing out a lot engagement," Salome explains. "Our clients need to be different. Static images, ordinary text - they just don't get noise anymore. People are scrolling super fast. You need something that instantly stops them and expresses emotion and personality."

She highlights the cultural transformation: "GIFs and Memes reshape our culture and communication, they make expressions more memorable and empathetic. They connect with people and turning temporary moments into shared experiences. In our rapidly changing world, they show emotions instantly and creating a new language that connects us deeply with universal way." For Digital Meister, embracing animated content wasn't just an option; it was an essential to meet audience expectations.

Empowering Designers, Boost Campaigns

Merebashvili quickly tells us how KLIPY has become an necessary tool for her design team. "My designers are mostly building designs on Canva. It's where we craft everything from social media posts to email newsletters. The challenge was finding high-quality, relevant GIFs that truly elevated the design without spending huge time."

"That's where KLIPY came in," she explains. "The integration within Canva has been a game-changer. My team can access a millions of GIFs and animated stickers directly, which means they're spending less time on searching and more time on creating impact. It's not just about adding animation, it's about adding playful energy, cultural relevance, that makes our designs super popular."

Big Impact: From Impressions to Interactions

For Digital Meister, the value of GIFs goes far beyond just looking good. "We track everything, and the numbers speak for themselves. When we started using more GIFs into our social media posts, we saw a significant jump in shares and comments. Our email campaigns with well-placed animated content have seen higher open rates and click-throughs."

She offers different examples. "Whether it's insert humor into a seemingly dry corporate announcement, makes a call-to-action more engaging, or simply shift a brand's personality, GIFs provide instant connection with customers. They make content feel more human, more relevant. This is how you build original interaction in marketing communication."

For marketers and creators looking to fill their designs with this dynamic power, KLIPY provides a free app for Canva, making it incredibly easy to access and integrate their vast library of animated content directly into your projects.

Find it now at  klipy.com/canva