Microsoft SwiftKey has integrated the KLIPY API to power GIF search directly inside its keyboard, giving users a faster and more relevant way to express themselves across messaging apps.
The integration brings KLIPY’s continuously updated GIF library, search technology and global content infrastructure to one of the world’s most popular mobile keyboards.
"KLIPY's platform helped us bring a high-quality GIF experience to our users with a smooth integration, fast migration, and strong support throughout the process."
- Tehmur Khan, Microsoft SwiftKey
People increasingly move between words, GIFs, stickers and other visual formats while messaging. A GIF can communicate the joke, reaction or emotion behind a message more clearly than text alone.
For a keyboard, however, the experience only works when it feels immediate. Users expect to open GIF search, find the right result and send it without interrupting the conversation.
That makes speed and relevance essential. A large content library has limited value when users must scroll through unrelated results or repeatedly rewrite their searches.
The SwiftKey integration is designed to reduce that friction by helping users find relevant GIFs quickly, directly from the keyboard they already use.
"Connecting with others is a core part of how people communicate, and Microsoft SwiftKey is always looking for ways to make that experience more personal, fun, and effortless" - Tehmur Khan, Microsoft SwiftKey
Microsoft SwiftKey has more than one billion downloads on Google Play and supports hundreds of languages and markets. Delivering rich media inside a product operating at that scale requires more than simply connecting to a content feed.
The experience must remain fast, reliable and relevant across devices, network conditions, languages and regions.
KLIPY supports that experience through:
Fast, lightweight API performance
SwiftKey is known for fast, AI-powered typing and predictions. Users expect the same responsiveness when switching from text to GIF search.
KLIPY’s API is designed for high-volume environments, allowing products to add rich media search without creating unnecessary latency or significantly increasing application size.
A continuously updated content library
SwiftKey users can access more than 10 million GIFs through KLIPY, covering popular reactions, trending moments, entertainment content and niche internet culture.
The library is continuously updated so users can find both familiar reactions and content connected to current conversations.
Search focused on relevance
The value of GIF search is determined by what appears in the first few results.
KLIPY’s search technology is designed to understand user intent and surface relevant content quickly, helping reduce abandoned searches and unnecessary scrolling.
Local relevance across global markets
Visual communication is not universal. The content that resonates in one language or region may not work in another.
KLIPY localizes search results using language, geography and regional trends, helping SwiftKey provide an experience that feels relevant across its global user base.
The SwiftKey integration reflects a broader shift in how people communicate. Text remains central, but users increasingly expect visual expression to be available without leaving the conversation or switching between apps.
For messaging platforms, keyboards and social products, delivering that experience requires infrastructure that can handle content discovery, moderation, localization and global delivery at scale.
KLIPY provides APIs for GIFs, stickers, clips and memes, allowing developers to add rich media search to their products through a single integration.
Developers can also choose monetization options that allow them to generate revenue from visual content experiences from launch.
Explore the KLIPY Developers page and documentation to start building today.
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