Introducing KLIPY Ads Manager

Every day, people use GIFs, stickers, and memes to express themselves across digital conversations. Behind those moments are billions of searches that reveal what people want to say, react to, or share.

We recently launched KLIPY Ads Manager, an industry-first platform that lets creators, studios, and brands boost visual content against selected search terms across the KLIPY ecosystem.

KLIPY powers expressive content discovery across more than 18,000 social, messaging, and digital platforms worldwide, including Discord, BeReal, Bluesky, and others.

Ads Manager turns that scale into a new distribution channel: search signals what someone wants to express in the moment, allowing content owners to surface relevant GIFs when users are actively looking for the - and once selected, that content can be shared, saved, reused, and distributed organically across communities.

Sony Pictures Campaign

Sony Pictures joined KLIPY as a launch partner for Ads Manager, using the platform to boost official Spider-Man: Brand New Day  GIFs around relevant searches across the KLIPY ecosystem.

The campaign shows how a studio can take creative assets built around a major release and extend them beyond its owned social channels into the places where audiences are already communicating.

A New Distribution Layer for Visual Content

The opportunity extends well beyond entertainment.

Creators can boost new work and accelerate discovery. Studios can amplify releases and cultural moments. Brands can turn existing creative assets into content people actively choose to share.

For all of them, the underlying opportunity is the same: reach people at the moment they are already searching for something to express.

      "Search is one of the clearest signals of intent online. KLIPY Ads Manager gives creators and brands a way to act on that  intent at scale - putting relevant content in front of people at the right moment and giving that content the opportunity to spread far beyond the initial discovery."

           — Steven Horn, Head of Content Partnerships, KLIPY

With more than 18,000 platforms connected to KLIPY and tens of thousands of creators publishing content every day, Ads Manager opens a new way for creators and brands to turn search intent into distribution.