KLIPY Brings GIFs to BeReal - Keeping It Real & Animated

BeReal has always been about authentic expression: sharing real moments, real reactions, and real connections without the overly polished feel of traditional social media.

Now, BeReal users have a new way to express themselves in chat: GIFs powered by KLIPY.

Bringing More Expression to BeReal Chat

As messaging becomes a bigger part of how people connect, visual expression plays an increasingly important role. Sometimes a simple text reply is not enough. A reaction, joke, or quick emotional response can be better said with a GIF.

For BeReal, adding GIFs meant finding a partner that could support fun, fast, and creative expression without distracting from the app’s core identity. The experience needed to feel natural, lightweight, and aligned with BeReal’s focus on authenticity.

That is why BeReal integrated KLIPY’s expression API directly into its chat experience, giving users access to a rich library of GIFs designed for real-time conversation.

“BeReal is all about authentic expression, and KLIPY helps our users express themselves in fun, engaging, and creative ways,” said Jérémie Colin, BeReal. “Their platform is purpose-built for the next generation of social connection, and the migration was quick and easy.”

GIFs That Fit the Moment

The best GIFs do not interrupt the conversation. They add to it.

Whether users are reacting to a friend’s BeReal, sharing an inside joke, or keeping a conversation going in DMs, KLIPY helps them find the right visual response quickly.

Instead of changing the feel of BeReal, GIFs add another layer of expression to the moments users are already sharing.

Simple Integration, Built to Scale

Behind the GIF experience is KLIPY’s scalable expression API, built for fast implementation and reliable performance across modern social and messaging platforms.

For developers, the integration process is straightforward: review the API documentation, generate an API key, implement brand attribution, complete a quick review, and move to production. KLIPY is designed to keep implementation light while supporting responsive search, fast media delivery, and a content library built for global conversations.